The 175 Campaign

Sheffield-based healthcare company B. Braun Medical Ltd has announced a major fundraising appeal across South Yorkshire to raise vital funds over the next six months for Yorkshire Air Ambulance.

The ‘175 Campaign’ encourages people across the region to donate a minimum of £1.75 each to help organisers reach their target in time for Christmas.

The campaign was launched at B. Braun Medical Ltd’s headquarters in Chapeltown by Chief Executive Hans Hux and Yorkshire Air Ambulance Chairman, Peter Sunderland.

Peter Sunderland, Chairman of the Yorkshire Air Ambulance said: “B Braun Medical Ltd is one of our longest standing sponsors and we have been delighted to have had their support for 14 years now. We are very excited about The 175 Campaign and are looking forward to further engaging with and working together with the businesses and local communities in South Yorkshire. We would also like to extend our thanks to B Braun for facilitating such a fantastic fundraising campaign for us.”

Hans Hux said: “The 175 Campaign is an inspirational fundraising effort to help save more lives across our region. This year marks our company’s 175th anniversary, so we wanted to celebrate by giving something back to the community.

“The Yorkshire Air Ambulance is a vital resource for the area, serving a population of approximately five million people. However, it relies entirely on public donations to keep it running – at a cost of £9,999 per day.

“If everybody across the region, businesses and individuals alike, dig into their pockets and gave just £1.75 each, we can make a real difference towards this invaluable, lifesaving service.”

B. Braun Medical Ltd has been a key supporter for the Yorkshire Air Ambulance since 2000, providing both monetary donations and in-kind services for the charity.

For more information about the campaign visit www.justgiving.com/The175Campaign, follow @The175Campaign on Twitter or like www.facebook.com/the175campaign