JDD Fitness, an independent gym in Rotherham with over 60 members, has embarked on a year-long initiative to support the life-saving missions of Yorkshire Air Ambulance (YAA) after selecting them as their 2024 charity of the year.
In a bid to raise the crucial funds, the JDD Fitness team, together with their clients, will undertake a diverse set of monthly fitness challenges spanning the next 12 months with all sponsorships directed towards the essential services provided by the air ambulance.
The challenges, designed to be inclusive for both gym members and the broader local community, present an opportunity for fitness enthusiasts and beginners alike to unite in support of this vital cause.
Most recently, the JDD team took on the Rother Valley 5k Park Run in mid-January, setting the pace for their spirited commitment, raising £350 of their final £1500 fundraising target.
Upcoming challenges include the Leeds 10K Winter Warmer in February, before tackling a unique “5K Every 4 Hours For 24 Hours” challenge in March, promising a test of endurance and dedication.
The months that follow see the team tackling a diverse array of activities, including the Sheffield Half Marathon with an option for 350,000 Monthly Steps in April, a thrilling Sky Diving Saturday in May, the formidable Total Warrior in June, and an endurance-testing 24 Hour Air Bike Marathon in August.
September brings the challenge of the Nottingham Robin Hood Half Marathon, leading up to Octobers Yorkshire Three Peaks hike and a demanding 60KM run over the month of November, before culminating in a festive Santa Dash in December.
The JDD team will be actively documenting their challenge events, capturing, and sharing real-time pictures, videos and check-ins, for all their supporters to feel a part of their experience.
Joshua Drake, owner of JDD Fitness, expressed his enthusiasm for the initiative, stating, “We are excited to channel our passion for fitness into supporting Yorkshire Air Ambulance. With our dedicated members and the support of local people and businesses, we aim to make a significant contribution to their life-saving missions.”
Local businesses are invited to contribute to the cause by sponsoring the monthly challenges for £60 each, thereby boosting the overall fundraising total.
Regional Fundraising Manager for West & South Yorkshire, Vickie Cowan, conveyed her gratitude to the JDD team, saying, “We are deeply thankful to JDD Fitness and their community of health enthusiasts for taking on this incredible 12-month challenge. The funds raised will make a meaningful impact on our ability to provide critical care across Yorkshire.”