A Leeds digital agency has brewed up a novel way of fundraising by creating its own ‘social beer’ and selling it in city centre bars.
Engage Interactive have paired up with Revolutions brewery to create the first #Beer, an IPA ale with a 6% ABV in a 500ml bottle. Over 240 bottles and casks have been distributed to bars across Leeds, including The Wardrobe, Rare, 26 Aire Street, The Pit, MOJO and Café
164, with proceeds from every sale going to Yorkshire Air Ambulance.
The agency is also encouraging people to upload photos with their #BEER to Instagram or Twitter. Every time someone includes the hashtag #EngageBeer, the agency will donate an extra £1 to the charity.
Dave Wrightson, coowner of Engage, explains: “The idea for #BEER came to us in the pub,unsurprisingly. We wanted to do something fun, which was relevant to our day jobs, didn’t involve a sky dive and would raise money for an amazing cause. Out of the office, several of us are keen cyclists and bikers, and the YAA do a fantastic job in saving lives when things go wrong.”