The rapid response emergency charity was chosen by staff from the discount retailer’s 14 Bargains stores across West Yorkshire as their charity of the year for 2016/17.
B&M Area Manager, James McCluskey, said: “As part of our national Community Fund initiative colleagues in each area are asked to nominate local charities to support and in West Yorkshire we chose the Yorkshire Air Ambulance.
“We look for local causes which will make a real difference to our customers, our environment and to the communities in which our stores are based. The YAA is based in our area and we all know just what a vital service it provides every single day of the year.
“Anyone of any age and at any time could benefit from their life-saving work, and it has been a pleasure to do what we can to support them.”
B&M was formed in 1978 and is now one of the leading variety retailers in the UK with over 570 stores nationwide and more than 28,000 staff.
Yorkshire Air Ambulance serves 5million people across Yorkshire, and carries out over 1,300 missions every year. The charity needs to raise £12,000 every day to keep its two, state-of-the-art helicopters flying.
Director of Fundraising, Garry Wilkinson said: “We are so grateful to B&M, to its staff and their customers for supporting us in this way.”
Photo caption: L to R: Yorkshire Air Ambulance Pilot Elaine Hunter, Paramedic Darren James with B&M Area Manager James McCluskey, staff from the B&M Wakefield store and YAA Doctor Tim Moll.