Yorkshire Air Ambulance (YAA) is celebrating a new partnership with Yorkshire-based, family-run goat dairy producer St Helen’s Farm, which will see the business support the Charity through a major customer fundraising campaign, alongside Gold Sponsorship of the Big Air Base Build appeal.
As part of the partnership, specially branded cartons of St Helen’s Farm goat’s milk will carry a Yorkshire Air Ambulance QR code on every pack from 12 July as part of a new nationwide fundraising campaign. Available in leading supermarkets including Tesco, Sainsbury’s, Morrisons and Ocado, as well as through the St Helen’s Farm website, shoppers can scan the QR code to make a donation, with every contribution matched by St Helen’s Farm up to £10,000.
Known for its award-winning range of goat’s milk, yoghurt, cheese and butter, St Helen’s Farm has spent 40 years championing the benefits of goat dairy. Naturally rich in protein, calcium and other essential nutrients, its products are enjoyed by households across the UK for their light, mild taste.
The 12-week on-pack campaign will bring Yorkshire Air Ambulance into thousands of homes across the UK, raising awareness of the Charity while generating vital funds to help Yorkshire Air Ambulance continue bringing specialist doctors and paramedics to the scene of the region’s most critically ill and injured patients.
Alongside the customer fundraising campaign, St Helen’s Farm has also pledged £10,000 as a Gold Sponsor of Yorkshire Air Ambulance’s Big Air Base Build appeal, bringing the partnership’s potential value to £30,000.
Founded in 1986 by Angus and Kathleen Wielkopolski in the small village of Seaton Ross near York, St Helen’s Farm has grown from a family-run goat farm into the UK’s leading producer of goat’s milk products. Still family owned and based in Seaton Ross, the partnership reflects St Helen’s Farm’s long-standing commitment to supporting charities and good causes across Yorkshire.
Ahead of the partnership launch, Angus and Kathleen visited Yorkshire Air Ambulance’s Nostell Air Support Unit, where they met members of the crew, toured the operational facilities and gained a behind-the-scenes insight into how the Charity delivers specialist critical care across Yorkshire.
Angus Wielkopolski, said: “Supporting local communities has always been important to us, and Yorkshire Air Ambulance is a charity that makes a real difference to people across the county every single day. What makes this partnership particularly special is that it gives our customers the chance to get involved too. By simply scanning the QR code on our milk cartons, they can help support the Charity’s lifesaving work, and we’re proud to match every donation our customers make. Visiting the Nostell Air Support Unit and meeting the crew gave us a real appreciation of the dedication, professionalism and expertise behind every mission. We’re delighted to play a part in supporting the future of this incredible service.”
St Helen’s Farm’s Gold Sponsorship will support Yorkshire Air Ambulance’s Big Air Base Build appeal, which is funding the Charity’s purpose-built Northern Air Support Unit near Skipton on Swale. Once complete, the new facility will replace the Charity’s current at RAF Topcliffe and provide a permanent operational home, ensuring Yorkshire Air Ambulance can continue delivering specialist critical care across the region for years to come.
Helen Berriman, Corporate Fundraising Manager at Yorkshire Air Ambulance, said: “This partnership is a fantastic example of how a much-loved Yorkshire brand can inspire people to support a cause close to home. By bringing Yorkshire Air Ambulance into thousands of homes through cartons of goat’s milk, St Helen’s Farm is helping introduce our Charity to new audiences while making it incredibly easy for customers to support our work.
Every donation will help us continue bringing specialist doctors and paramedics to people facing life-threatening illness and injury across Yorkshire. We’re incredibly grateful to Angus, Kathleen and everyone at St Helen’s Farm for their generosity, and for creating a partnership that will make a lasting difference to our Charity and the people we serve.”