Reed Boardall, one of the UK’s largest temperature-controlled food distribution businesses, has unveiled a striking new flagship trailer design, proudly showcasing its support for Yorkshire Air Ambulance (YAA).
The new trailer design features Reed Boardall’s much-loved polar bear mascot at the controls of a YAA helicopter, with both organisations’ logos clearly displayed. This dedicated trailer, with its eye-catching graphics, will travel the length and breadth of Yorkshire and beyond, helping raise awareness of the lifesaving charity with every journey.
The launch is the latest step in Reed Boardall’s long-standing partnership with YAA, which began in 2020 when the company became a Principal Partner. Since then, Reed Boardall has raised over £139,000 for Yorkshire Air Ambulance through employee fundraising, sponsorship, and awareness activities. The charity honoured Reed Boardall with a Special Partnership Award at its 2023 Recognition Awards evening, celebrating the company’s outstanding support.
Marcus Boardall, Chief Executive of Reed Boardall, said, “At Reed Boardall, we are very proud to stand alongside Yorkshire Air Ambulance. As a business with hundreds of vehicles travelling through communities every day, we recognise the responsibility we have to use that visibility for good. Our new flagship truck is a striking reminder of the incredible work YAA does across the region, and we hope they will inspire even more people to support this vital charity.
“We also appreciate the support of some of our loyal suppliers who have contributed to the new trailer design – many thanks to John Fletcher, Managing Director of Dawson group Truck and Trailer, and to Scott Dargan, Managing Director UK and Northern Europe of Carrier Transicold.”
Every year, Yorkshire Air Ambulance responds to over 1,300 emergencies, bringing hospital-level treatment directly to the scene of some of Yorkshire’s most serious incidents. The charity receives no direct government funding and relies on public donations and the steadfast support of business partners like Reed Boardall to sustain its lifesaving service.
Katie Roberts, Director of Relationship Fundraising at Yorkshire Air Ambulance, added, “Reed Boardall’s fleet travels thousands of miles every week, and this specially designed trailer will take awareness of our lifesaving work into every corner of Yorkshire. We are incredibly grateful for their continued support over the past five years and proud to share such a special relationship with a company that embodies the same Yorkshire values at its heart.”
Reed Boardall’s support extends far beyond fundraising, from backing high-profile events such as the charity’s 25th anniversary ball to finding creative ways of raising awareness in the community. Their specially branded trailer stands as a visible symbol of a partnership built on shared values, ensuring Yorkshire Air Ambulance remains front of mind for people across the region.
Reed Boardall is one of the largest temperature-controlled food distribution businesses in the UK, storing and delivering frozen food from manufacturers across Britain, Europe and further afield to all the UK’s best-known supermarkets. With a fleet of over 200 vehicles operating 24 hours a day, year round, it delivers 12,000 pallets of frozen food daily for its clients as well as providing a range of complementary services including ancillary blast freezing, picking and packing. The company employs almost 800 staff at its single site in Boroughbridge, Yorkshire.