Goole-based Gordons Transport Ltd has named Yorkshire Air Ambulance (YAA) as its Charity of the Year for 2025, pledging to raise vital funds and awareness to help keep the Charity’s lifesaving helicopters flying across Yorkshire.
Inspired by a black-tie fundraising event attended by Finance Director, Fiona Atkinson, the team at Gordons Transport were moved to discover that Yorkshire Air Ambulance relies entirely on public donations to continue saving lives.
The partnership marks the company’s first formal charitable commitment in its 40-year history of delivering expert road transport logistics across Yorkshire and beyond. Throughout 2025, Gordons Transport will be raising vital funds and promoting the Charity’s lifesaving work.
Noel Harrison, Operations Manager at Gordons Transport, said, “We are extremely proud to be supporting such a vital local service. The response from our staff, customers, suppliers, and friends has been amazing, and many have volunteered their time to support our fundraising events. We are excited to see how much we can raise to help keep the helicopters flying and saving lives across Yorkshire”.
As part of their support, Gordons Transport has unveiled a specially wrapped fleet vehicle featuring Yorkshire Air Ambulance branding. Designed by WRPD Group Ltd in Leeds and inspired by driver Tony Broad’s passion for the industry, the vehicle will be seen across the UK as part of the company’s daily operations, travelling an estimated 120,000 kilometres in 2025.
The special truck will also be showcased at a series of events, including Lincoln Truck Fest on 4–5 May and Wolsingham Truck Fest on 31 May–1 June, with further appearances planned later in the year.
To launch their partnership, members of the Gordons Transport team brought the specially wrapped vehicle to Yorkshire Air Ambulance’s Nostell airbase in Wakefield. There, they met with YAA crew members and gained a behind-the-scenes insight into the Charity’s daily operations, learning more about its lifesaving missions.
Alongside promoting YAA on the road, Gordons Transport is organising a series of internal fundraising activities, including bake sales, a charity football match, a cycling event, a textiles drive, a golf day, and an ongoing office sweet sale. Plans are also underway to produce a limited-edition die-cast model of the YAA-wrapped vehicle, with proceeds supporting the Charity.
Tessa Klemz, Regional Fundraising Manager for North & East Yorkshire, said, “We are incredibly grateful to the team at Gordons Transport for selecting Yorkshire Air Ambulance as their Business Charity of the Year. As an independent charity, we rely heavily on the generosity of businesses and individuals to help us continue saving lives across Yorkshire. Their support comes at a particularly special time as we celebrate our 25th anniversary, and we are excited to see the impact this partnership will have throughout 2025”.
For more information about Yorkshire Air Ambulance and how your business can get involved, please visit: www.yaa.org.uk.