Yorkshire Air Ambulance Roadshow Hits the Street as part of Yellow Yorkshire Campaign

Yorkshire Air Ambulance (YAA) fundraising team are on the move and touring across the region as part of their much-loved Yellow Yorkshire campaign, which celebrates the life-saving work carried out by the emergency service.

This April marks the ninth Yellow Yorkshire campaign, with the team setting their sights sky high, as the usual one-day event has developed into a month-long fundraising extravaganza, with multiple events and activities for people of all ages to get involved with.

It currently costs £19,000 per day to keep both of Yorkshire’s air ambulances maintained and operational in the air. As an independent charity, YAA relies on the generosity of individuals and organisations to operate and help save lives across Yorkshire.

The roadshow sees two high-tech promotional vehicles, which have been specially adapted and designed to allow the YAA fundraising teams to bring a state-of-the-art supporter experience into local communities throughout Yorkshire.

Inside the vehicles, visitors will have the opportunity to enjoy the replica cockpit, which features curved screens showing aerial footage of the ground, and experience how it feels to take off and fly through the skies of Yorkshire.

The vehicles also contain interactive iPads for an immersive user experience and a seating area where supporters can chat with YAA staff and volunteers. Large screens and plush sofa areas provide an ideal spot for immersive presentations which will be hosted by the fundraising team.

Throughout the day, the screens will play interviews with the life-saving crew, answering frequently asked questions and revealing interesting facts about their roles and their experiences on duty.

The roadshow, which is free to attend, will see the team visit Junction 32 shopping outlet in Castleford, Morrisons in Ripon, Broadway shopping centre in Bradford, Market Square in Northallerton, Meadowhall shopping centre in Sheffield, Sewell on the Go Chanterlands in Hull, Lakeside shopping centre in Doncaster, Pinderfields Hospital and lastly the National Coal Mining Museum in Wakefield.

Regional Fundraising Manager, Vickie Bowden, said, ‘We are incredibly excited to be hitting the streets of Yorkshire as part of our annual Yellow Yorkshire campaign. The fundraising team are revved up and ready to go. We cannot wait to meet everyone and share our passion for the life-saving work of the Yorkshire Air Ambulance. We are so grateful for the ongoing support of our local communities, and we look forward to making a real difference in the lives of those who rely on our services’.

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