Give and gain: charitable investments that benefit Yorkshire Air Ambulance

Yorkshire Air Ambulance announces a new partnership with Greenfinch, the online charitable investment platform. Support our vital emergency service with this novel fundraising channel.  

As a supporter of Yorkshire Air Ambulance, you directly contribute to a vital emergency service: one that rescues patients who require the most urgent care. These donations ensure that the charity can continue to do its best work for Yorkshire and the Humber.

But while direct donations are essential, they’re not the only way to contribute. Through Greenfinch, an online investment platform, you can help Yorkshire Air Ambulance continue its efforts – at no cost to yourself whatsoever.

Ethical investment

Research demonstrates that well over half (62%) of UK investors want to support companies that make a positive contribution to the world. It’s not hard to see why: many would like to make money and help society.

It’s this impulse that led to the creation of Greenfinch, which uses wealth management to raise money for charities like Yorkshire Air Ambulance. The You Give We Give (YGWG) scheme allows investors to donate up to 20% of any annual investment profits to a charity of their choice. TAM Asset Management, the FCA-regulated investment management company that runs Greenfinch, will match your contribution with an equal percentage from its annual fee.

Through Greenfinch’s non-advised platform – which allows you to select your own ethical and mainstream financial products and investments, without providing advice – you can see the returns each portfolio has achieved over a five-year period* and make a decision that’s right for you. You can then donate to a charity of your choice, including Yorkshire Air Ambulance.

How it works

The Greenfinch model is simple. Here’s an example.

Let’s say you have a portfolio valued at £200,000 on the first day of 2019. By New Year’s Eve 2019, this value has risen by 5% to £210,000.*

Because you’ve decided to donate 10% of your gain to Yorkshire Air Ambulance, the charity receives a gift of £1,000, along with 10% of TAM Asset Management’s annual fee. You’ve made money, Yorkshire Air Ambulance has received a sizable donation, and everyone wins.

At any time, you can change your charity of choice and your donation amount. This gives you superior control and flexibility over your giving – without requiring direct involvement from you (unless you’re feeling particularly hands-on). TAM Asset Management will break down the precise structure of payments in a letter every year. If you choose to provide your details, Yorkshire Air Ambulance will also be able to claim Gift Aid, increasing the amount it receives even more.

Investment for good

If you’re looking to make the most of your nest egg while doing some good, Greenfinch and Yorkshire Air Ambulance can help. Your support for the charity can work in tandem with your long-term capital growth objectives, making you money and allowing Yorkshire Air Ambulance to continue treating patients across Yorkshire and the Humber.