Staff at the Skipton Foodhall have supported the Yorkshire Air Ambulance (YAA) since 2011, when it was first chosen as the store’s Charity of the Year, as part of its Plan A commitments, M&S’ pledge to become the world’s most sustainable major retailer.

Since then, volunteers from the YAA have worked with the store regularly to promote the charity and to organise regular bag packs. M&S Skipton Foodhall staff also have organised bake sales and showed their support by wearing bright yellow for the Yorkshire Air Ambulance’s ‘Yellow Yorkshire’ campaign.

In a bid to boost the fundraising total even further, shoppers are being encouraged to come along to support staff and volunteers from the Yorkshire Air Ambulance at a bag pack in the Skipton store between 10am and 2pm on the 25th March.

Helen Gowans, Yorkshire Air Ambulance North Yorkshire Fundraising Manager, said: “We have been truly amazed by the amount of support we have received from staff and customers alike at M&S Simply Food in Skipton. To keep both of Yorkshire’s Air Ambulances maintained and in the air it costs the Charity £12,000 every single day. As an independent Charity we rely solely on the generosity of organisations and individuals such as M&S and their customers to enable us to keep saving lives across the region.

Alex Nicholson, M&S Skipton Store Manager, said: “The Yorkshire Air Ambulance provides an invaluable service for the local community and relies heavily on donations and support, which is why we were so keen to support the cause. That’s why we have voted to keep the Yorkshire Air Ambulance our Charity of the Year since 2011 and we hope to continue to support them for many more years to come.”