Leeds Game Celebrates “Keep It Up” Campaign

More money raised for Yorkshire Air Ambulance and Town’s Academy in a busy day off the field!

Huddersfield Town used Saturday’s West Yorkshire derby against Leeds United to celebrate the success of the ‘Keep It Up’ campaign.

The award-winning fundraising initiative that raises money for the Yorkshire Air Ambulance and the Town Academy has already generated a staggering £720,000 since its inception in 2009, with a target of £1 million announced by the Club.

Saturday saw yet more money raised for ‘Keep It Up’, with Club Partner Kirklees College’s Principal Peter McCann and its Commercial Manager Jason Taylor presenting a cheque for £3,060 to the ‘Keep It Up’ campaign after fundraising efforts through their Kirklees Charity Gala and a rider on ‘Pedal for Pounds 3’. Yorkshire Air Ambulance’s Head of Fundraising Paul Gowland and Town’s Commercial Director Sean Jarvis accepted the money on behalf of the ‘Keep It Up’ campaign.

There were also bucket collectors from the Yorkshire Air Ambulance positioned around the ground on Saturday, with generous fans of Town and Leeds donating en mass to the campaign.

Fundraiser Alan Boothroyd joined HTAFC Commercial Director Sean Jarvis for a spot on BBC Radio Leeds pre-match, which was aired at half-time – Alan will run from Land’s End to John O’Groats in March 2013 in aid of the ‘Keep It Up’ campaign!